Violet & Wren launch a pop-up in Fenwick Newcastle this weekend, a momentous occasion as the brand’s designer duo Helen Pollington and Louise Barnard met in the city over 20 years ago whilst studying at University.

“We couldn’t be more excited to have Violet & Wren collections stocked in the Northumberland Street store,” said adds Louise Barnard. “Fenwick’s Bond Street London was our first UK retail placement and have been so fantastically supportive from the very start. They really nurture and support new brands and for us to be holding a pop up in the original Newcastle store is special on a personal level too as it is the city where Helen and I met and studied Fashion Design and Marketing at Northumbria University – some 20 years ago!”

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Boux Avenue announces the star-studded cast of its Christmas campaign, #BouxEverAfter, set in a magical land of Christmas fairy tales. With Mummy Diaries and former TOWIE star Sam Faiers as The Fairy Godmother, Eastenders star Jacqueline Jossa taking on the role of The Queen, Made in Chelsea’s very own Louise Thompson playing The Best Friend, and Instagram Star and model Emily Shak as The Enchantress.

The message behind the campaign is to celebrate the everyday leading lady, the women you admire, who make you laugh, are a shoulder to cry on, the women you just can’t live without. The campaign shows each of the characters having fun in the run up to Christmas, modelling the latest Boux Avenue collections from both the lingerie and nightwear categories.

This year the Christmas lounge and nightwear edit features pyjama sets perfect for winding down on Christmas Eve, super soft dressing gowns with matching eye masks, and Boux Avenue has also launched a full collection of Christmas lingerie, featuring matching sets in a palette of rich jewel colours of berry red, mulberry, and emerald.

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New era, same chic – starting from Autumn/Winter 2019, Cheek by Lisca has a new image. However, despite these changes, Lisca Cheek will continue to bring trendy, playful and colourful collections for young, modern women who will be delighted by time-tested yet trendy styles.

The Lisca Cheek AW19 collection presents lingerie made from pepper-and-salt modal, styles that combine transparent fabrics, lace and plain fabrics, as well as trendy details that make every model unique. For the moments dedicated to sports, Lisca Cheek brings contemporary sports lingerie featuring light mesh and contrasting details, providing optimal support and pushing moisture outwards for a comfortable experience.  Apart from pyjamas, which round out the lingerie collection and ensure relaxed evening rest, this collection also contains lacy blouses that can be a romantic and noticeable choice for both work and special occasions.

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Birch forests, remote lakes and endless expanses – from the pristine lands of Scandinavia, the Hanro Autumn/Winter 2019 collection reveals itself with a unique combination of Nordic minimalism, fascinating prints, feminine designs, and timeless elegance. Clear, timeless designs in natural materials such as wool, silk and cotton give the wearer harmony within themselves, their body and nature.

For the first time the Hanro Living collection was integrated into all three delivery dates and can now be perfectly colour coordinated with the respective day and nightwear. This emphasises the increasing importance of loungewear within the collection, uniting the current trends of mix & match, layering, and athleisure by offering cozy styles for the couch or soft sports which can be worn as ready-to-wear outfits.

While loud prints are taking a back seat in the AW19 collection, Hanro is picking up the trend of modern, toned check design in combination with soft flannel material. Natural materials such as wool also play a major role in pieces that are not only warming but also temperature regulating; therefore, popular year-round ranges. Another highlight of the AW19 collection is a bigger variety of soft cup bras from pure designs to seductive lace.

For the menswear collection, Hanro opens up unlimited possibilities across all categories with its colour-coordinated delivery dates. The first delivery date combines the color blue with artichoke accents in new stripe and check designs. In the second delivery date, various shades of blue with Bordeaux and beige accents create a wintery look, and fashionable floral prints and check designs in flannel are also available.

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Swedish sleepwear brand Dagsmejan have unveiled their new Stay Warm collection in time for the festive season. The thermo-regulating collection contains mix and match tops, tunics, leggings, pants and night dresses in an array of colours including dusky pink and light and dark greys. All items are made with 100% natural performance fibres including a luxurious blend of the finest Merino wool for superior warmth and comfort and product benefits include temperature control, moisture regulation, supreme fit and comfort and ultra softness.

“We founded Dagsmejan to change the sleepwear story,” said Catarina and Andreas, Dagsmejan co-founders, “to develop innovative sleepwear that would deliver the quality of sleep we all need and deserve. But we couldn’t do it alone – the Dagsmejan team partners with sleep scientists, textile engineers and research and manufacturing experts across Europe. We work with leading institutions to understand the science of sleep and how sleepwear can impact the way we rest. We are united by our passion and our vision to create the most innovative and comfortable sleepwear around. To change the world, one good night’s sleep at a time.”

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Founded under the motto “Every Body In”, SKINY Bodywear is excited to launch its new collection of products made to serve as a second skin. The Autumn/Winter 2019 collection includes Eternity, a range featuring soft rose tones paired with a bold turquoise, often combined in large flower prints and paisleys; Purpose, available in the season’s trend colours purple and burnt rust orange splashed with ivory; Empowered, with bronze hues and delicate pieces in all over lace as well as a series of prints, and Joy, a festive collection dominated by reds, navy blue and luxurious velvet.

The loungewear collection this season is dedicated to the power women past and present. A modern twist on the wide legged pant a la Marlene Dietrich can be found, as well as cool and edgy biker pants paired with oversized shirts for the Thelma & Luise kind of girl. Last but not least, the basic sleepwear program now shines bright in a new look in shades of pink, black, ivory and grey. A cooler, more laid-back look is apparent through the updated cuts of shirts and sleep shirts and additional pant styles.

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Marie Jo starts 2019 with its first full-fledged loungewear collection, inspired by modern minimalism. Pure architectural forms, clean lines and graphic prints translate into a collection that celebrates the everyday. The REM series was designed around geometric checks and an exclusive abstract animal print, offering sophisticated pyjama and lingerie sets that are the perfect marriage of stunning style and luxurious comfort.

With this loungewear collection, Marie Jo has created a powerful homage to flawless femininity, without losing sight of its impeccable fit. Marie Jo’s first loungewear collection will be available in specialty lingerie shops from January.

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For Autumn/Winter 2019, Cyberjammies offers a full collection of exciting new nightwear ranges as well as introducing barrettes and leggings for the very first time. Newness will be delivered regularly throughout the season in three distinct phases and prices remain the same for the upcoming season. Highlights from the collection include Susie, featuring a stunning two-tone heart print and classic dobby check, Harper, with a London theme available for the whole family, and both the Gamer print collection and Joseph, featuring origami dinosaurs, in the men’s and boy’s collection.

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This year, RÖSCH is celebrating 70 years of quality and service with a special Jubilee Series comprised of 20 styles in the collection. The New Romance capsule collection features beautiful rose prints on dark backgrounds with soft feminine lace details, and the classic print combined with fashionable tunic and kimono designs will honour the RÖSCH brand by mixing modern yet traditional in a “classic with a twist” style.

Customers who order a minimum of 20 pieces from the celebration series or present it in their POS, window decorations or marketing campaigns will receive an extra 5% credit off their order volume from this particular series afterward. In the selected Tea Lounge locations, RÖSCH will be celebrating the 70-year tradition of comfort and well-being that the brand is known for.

“My grandmother, Irmgard Rösch, who worked in our company always said, ‘If it doesn’t benefit the customer, then it doesn’t make any sense,'” explains Arnd-Gerrit Rösch, the CEO and third generation of the family-run company. “That is why we decided to celebrate our Jubilee with something that benefits our customers – a discount which enables them to increase their order volume at less risk.”

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February 14th is a day to observe all forms of love, including the love you have for yourself. With the rise of busy women not taking time out to focus on their health and well-being, this Valentine’s Day nightwear brand Yawn will be encouraging women to do less and enjoy some well-deserved relaxation time.

Yawn products are beautifully made and designed to last many sleepy nights. Collar buttons, deep pockets and generous double-stitched hems, Yawn have spent a long time focusing on quality and discussing what women want from nightwear. Cut for comfort with 100% bespoke cotton, this is a warm-hearted, feel good range of sleep and loungewear with understated style.

Playing on Yawn’s trademark of hidden messages and illustrations, prints experiment with colour and different brush strokes, all hand-illustrated by the design team in London with joyful details. Valentine’s specials include:

• Lovebirds – Cuddling against the cold, a romantic print inspired by two lovebirds. Or are they hearts?
• House Of Cards – Pink and white print, inspired by the joy of a card game with loved ones on a blustery day. Find a hidden heart;
• Eve – Yawn’s first female focused print. Inspired by the great English glasshouses and the garden of Eden, the hidden female forms have a touch of Picasso about them;
• Pink Chambray – A classic style with added warmth. Inviting, understated and super luxurious.

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Award winning nightwear brand, Cyberjammies, has established a new and exciting partnership with Anthropologie. From June 2019, the retailer will be stocking key pieces from the phase one offer, including Laura, a printed leopard print PJ set. A selection of Cyberjammies nightwear will be offered online and in Anthropologie’s Regent St and Kings Road stores. For fans of both brands, there are also some exclusive pieces that will launch as part of their collaboration later in the season.

Style: Laura PJs

For Autumn/Winter ’19, Cyberjammies are also launching some key range extensions. Customer demand for nightwear that offers a greater level of bust support has led the brand to create bralettes for this season. These styles, which can be worn as standalone pieces or to compliment the Harper and Lola collections, will be available in blue and grey in soft cotton modal/elastane fabric with branded elastic, the bralettes come with matching leggings (RRP of £21 and £28 respectively).

Style: Lola and Harper

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Violet & Wren’s  SS 2019 collection explores the concept of romance and its aesthetic in a digital and image
saturated culture. Taking stylistic reference from the British Regency Period, “The Age of Undress”, often perceived as the epitome of a rose-tinted view of Romance, and re-imagine this period of changing attitudes for women through millennial eyes.

Regency upholstery influences combine with simple, pure flower motifs in a modern take of Georgian textile design. Feathery, bucolic grasses and vines sit alongside English country garden flowers in clean, digital pastels and a softened, monochrome stripe and inverted fern mix and match with sculptural black and ivory lace detailing to bring a new sense of classicism. Key regency tones of pinks, peaches, greens and blues are re-invented with a digital, neon hue and are contrasted with bright tangerine and smokey anthracite for a modern vibe.

SS19 marks the launch of the Resort collection where gauzy, silk cotton voiles are updated with modern detailing and contemporary, photographic and digital prints with vibrant neon hues. Neo – classical styling such as Empire lines, ribbon bands and soft, Grecian inspired draping are used on Kaftans, robes, chemises and soft separates, drawing importance to the relaxing of sartorial attitudes of the period. These delicate Resort silhouettes compliment a curated swimwear capsule of feminine reversible bikinis and sleek one-pieces.

All pieces are lovingly designed with unique, hand-painted prints, and expertly developed and fitted to perfection in their design studios located in the gardens of England.

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As part of their sustained business expansion plan in Europe, German brand Schiesser has taken over the distribution of Californian lifestyle brand PJ Salvage, part of the Delta Galil Group. PJ Salvage collections will now be available for ordering via the Schiesser-operated sales organisations in Germany, Austria, Switzerland/Liechtenstein, Belgium, Luxembourg, Italy, France, Netherlands, Russia, Poland, Czech Republic, Ukraine, Romania, Hungary and Slovenia.  Schiesser a long established brand created in 1875 is also part of the Delta Galil Group (one of the world’s largest fashion groups)

PJ Salvage is well known for their soft, stylish loungewear and nightwear, and has become a firm favourite of celebrities and influencers with its fun combination of fashionable cuts, comfortable materials and bold prints.

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Steeped in heritage, Bonsoir of London originated in 1926, a period that celebrated the introduction of the cocktail pyjama and luxurious loungewear. The company which is still based in Somerset continues this tradition with each piece from the handcrafted collection  expertly cut from premium materials and sewn in-house by a small but passionate team, some of which have worked there for over 30 years. Over the years Bonsoir has catered for many famous faces  including Lords, Ladies and members of the Royal Family as well as partnerships with many prestigious companies including Viyella, Liberty of London and Hardy Amies, to create some inspiring limited edition printed silk and cotton pyjamas, nightdresses and nightgowns.

Today, the collection sees luxurious silk and sumptuous velvet separates sit alongside crisp cotton nightshirts and cashmere lined gowns.

Bonsoir – delivering luxury loungewear for over 9 decades

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Taking cue from the Glasgow School of Art around the turn of the 20th Century, the Violet & Wren AW19 collection is a celebration of the beaux arts movement in Scotland, where bold use of colour, interpretive shape and strong interior references are key aesthetic elements. Prints in the Savage Isle collection were inspired by the wild beauty of the Scottish isles with its natural tones and pops of bright highlights in rich decadent vegetal hues such as tan, ochre, mallard and berry.

Signature silhouettes of pyjamas, robes, slips and accessories showcase the glossy, opulent prints with the introduction of a sensual, bias-cut slip and delicate leaf, filigree Calais lace detailing on the Apex detail cami. The Savage Isles collection sees the introduction of a new, super soft, washed cotton/silk twill quality, styled in a tapered leg pyjama pant and slouchy, mensy shirt set and a classic complimentary Kimono. This super soft quality offers the beautiful tactile softness akin to silk but with an easy-care approach and accessible price point for a cozy night’s sleep.

Each item is thoughtfully designed and upholds the brand philosophy of unique, artisan loungewear pieces which can be re-mixed into a daywear wardrobe. Violet & Wren is proud to be represented though a host of premium UK and international stockists including Le Bon Marche Paris, Fenwick of Bond Street London, Journelle, Neiman Marcus USA, United Arrows Japan, Globus Switzerland and Moda Operandi.

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Cyberjammies are proud to announce they are supporting BookTrust’s Pyjamarama on Friday, 7th June 2019. The support campaign will run from the 13th May to 17th June 2019 and Cyberjammies will donate £1 for every pair of PJs sold on www.cyberjammies.co.uk during the campaign, as well as offering one family a complete set of Cyberjammies PJ’s as a prize.

Diana Gerald, CEO, BookTrust said: “BookTrust is so pleased to be teaming up with Cyberjammies. We know that snuggling up in pyjamas for a bedtime story is one of the most special times of the day; not only does reading provide huge benefits for babies and children but it also helps them drift off to sleep! We want every child to enjoy the benefits of the bedtime story and are delighted that Cyberjammies will be donating a £1 for every pair of PJ’s purchases online to BookTrust to celebrate Pyjamarama and help us reach children across the UK.”

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The CALIDA Spring/Summer 2020 collection was inspired by Italy’s natural beauty. Maritime prints meet gelato-inspired shades and broderie anglaise, radiating pure joie de vivre and that special summer feeling. The daywear and sleepwear styles as well as the loungewear collection combine natural, sustainably manufactured, high-quality materials with innovative design and functional properties. An increasing number of styles have also been awarded the MADE IN GREEN by OEKO-TEX® certification.

Cassis, neo mint and blush shades dominate the colour palette for the women’s collection, while shades of blue and red dominate the menswear. Yellow appears as a top colour trend in various delivery dates and pops ups in the form of shades such as mango or pastel yellow for women or bright, sunny versions for men. The Basic lines have been supplemented with sophisticated colour updates which flatter the complexion and also impress with their finest quality materials, such as SUPIMA® cotton or Merino wool and silk blends.

Once again the lines between daywear, sleepwear and loungewear are becoming blurred, and CALIDA has created a wide range of styles that are ideal as underwear, as outerwear for day-to-day life or for relaxing at home. As a result, CALIDA offers retailers plenty of additional options for cross-selling and presentation. In line with the collection’s theme, ornamental ceramic prints, marine motifs and Vichy prints dominate the seasonal series and all of the tops are designed to match the various pant prints over all of the delivery dates, enabling retailers to create new, matching styles at the POS.

Already familiar from their use in bras, the spacer materials are now also found in loungewear. Cutting-edge three-layer spacer technology unites functionality with natural production, and the inner and outer layers are both made of natural fibres to ensure a comfortable feel. Joining the two is premium polyamide, creating a small cushion of air that results in an extra-soft feel and ensures breathability, moisture control and temperature regulation. The spacer technology is enhanced by a HEIQ Fresh function that makes the styles even more breathable, creating a feeling of freshness.

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The Rub’ al-Khali, one of the largest sand deserts in the world, serves as an impressive backdrop for the HANRO Spring/Summer 2020 campaign. The colours and prints of the collection harmonize perfectly with the surroundings, featuring materials like cotton, linen, cupro, and lyocell as well as airy weaves and structured materials.

Inspired by the sand and earth tones of the desert and the light of the sun, the colours range from beige and terracotta to yellow, red, and blue. Accents of fresh colors like pink, grapefruit, purple, and shades of green reflect an exotic oasis. The prints mirror the beautiful natural scenery and caftans and loose-cut pants are reminiscent of Bedouin garments.

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Nightwear is no longer worn only to bed and loungewear isn’t just for relaxing around the house. In combination with ready-to-wear style, lingerie has become a real fashion statement: look no further than INDIVIDUALS @ HANRO!

“With INDIVIDUALS @ HANRO, we’re shaking up the traditional categories of daywear, nightwear, and loungewear,” explains HANRO CEO Stephan Hohmann. “Ultimately, it’s the consumer who decides these days when and how she wears different items and what she styles them with.” This mixing & matching leads to the creation of endless combinations that blur the lines between nightwear and daywear, as well as inner and outerwear.

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Dagsmejan are thrilled to launch their new ‘Stay Cool’ collection this August, a range developed to cool you down through gradual moisture evaporation and to keep you dry through exceptional moisture transport, banishing sweaty nights forever. The new range is made with Nattcool technology, a natural and environment friendly fabric based on microlyocell from eucalyptus.

Nattcool has shown exceptional moisture management and breathability compared to other natural fibres such as cotton and bamboo as well as synthetic fabrics. The fabrics are 8x more breathable than cotton, as well as releasing water vapour 60% better than cotton and drying in a third of the time. The thermo-regulating collection contains ‘mix and match’ items for men and women such as shorts, t-shirts and night dresses in an array of colours.

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